Tue, Jan 9 10:03 AM |Entertainment

Watch: Sean "Diddy" Combs Announces He's Changing His Name For the Fifth Time

Oh, Diddy.

Wait! We mean…oh, Brother Love.

Back in November, the musical mogul announced that he was ditching his previous monikers and rechristening himself, "Brother Love." 

He once took to Instagram (and Twitter) to spread the word, captioning this, “I decided to change my name again! My new name is LOVE aka Brother Love. #TakeDat”.

"I've been praying on this and I decided - I know it was risky because it could come off as corny to some people. I decided to change my name again," he said in a clip of himself, soaking up the sun on the beach. "I'm just not who I am before. I'm something different".

"So my new name is Love A.K.A. Brother Love,” he then declared. “I will not be answering to Puffy, Diddy, Puffy Daddy, or any of my other monikers but Love and Brother Love."

I did it again BREAKING NEWS!!!! MY NEW NAME IS LOVE OR BROTHER LOVE!!! Or NOTHIN! HAPPY BIRTHDAY TO ME!!!

The next day, he popped onto Instagram to assure the internet that it was only a joke. 

"I was only joking,” Diddy dished in a clip. “It was just part of one of my alter egos. One of my alter egos is Love.”

“You can address me by any of my older names. But if you still wanna call me Love, you can call me Love, baby. But I was only playin’.”

He actually accompanied this with; “I see you can't play with the internet 😎❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ be calm. Spread LOVE.”
I see you can't play with the internet 😎❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ be calm. Spread LOVE.
But during a recent appearance on Jimmy Kimmel, he supposedly set the record straight; "I never went back to Diddy," he claimed. "It's working out great. Who doesn't love love?"

"I've unretracted the retraction, and I've taken the 'Brother' off the 'Love' and I'm just 'Love.'"


Not sure what to think. Whatever floats his boat!

From Harlem to Hollywood!!! Just won the best documentary at the #HollywoodAwards for #CantStopWontStop!! Thank you @heather_parry @thelarryjackson @itsdanielkaufman @snedeker622 @ladykp @andreharrell @livenationproductions @iamalexavant!!! Most importantly thank you to everyone who supported this documentary!!! God is so good!!!!

Kind of an odd guy. We mean that with all due respect.  Plus, he “accidentally” insulted the Jenner girls several times, so…?

He is really into the whole “love” thing these days though…

L O V E

On an opposite note, "Love & Hip Hop: New York" star Rah Ali (Rashidah Ali) was reportedly involved in a physical fight with "Black Ink Crew" star Sky at Diddy/Love's New Year’s Eve party in Miami, Florida last week.



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